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Cruiser Art Gallery
P.O. Box 736
Kula Maui, HI 96790
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| Telephone
Orders |
| 1-800-824-9427 |
9
to 5 Hawaiian Time
Time in the Islands is |
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Meet the Artist -
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Cruiser Art is the proud creation of two long-time
friends, Maui artist Darshan Zenith and Maui
businessman Steve Rummel. Together they have created
and perfected a unique art form that combines the
best of automotive art, surfing art and Hawaiian
art. Although some customers focus on only one
aspect of the art (such as the make of the car),
fans agree that Cruiser Art is definitely greater
than the sum of the individual subject areas it
portrays.
Born in Chicago,
Darshan Zenith moved to Santa Monica, California
when he was four. "I used to ride my bike over
to the beach every day after school. Even as a child
I felt as if I was somehow being inexplicably drawn
to the sea." Few know life on the beach,
surfing and the ever present Cruiser parked at
water's edge better than Darshan. No one presents it
more authentically.
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"As a kid I can remember going to the
beach and seeing many of the very same cars
I now paint. Of course that was fifty years
ago when they were still shiny and new --
long before they rusted out and evolved into
cruisers! I can also remember seeing
Model A Fords and other cars of that era
which were the cruisers of the fifties. Even
then I knew they were special." Now
half a century later, world traveler Darshan
reports, "Every beach I've ever visited
anywhere in the world has at least one
rusted-out cruiser on it --
guaranteed!"
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Darshan's diverse credentials extend far beyond canvas and
brush. His art has included designing and building special
effects models for movies, television and commercials.
Museum art has also been one of Darshan's lifelong
interests. Darshan has worked with a number of museums in
various capacitie. Among others he consulted on the
planning of the Lake Elsinore (California) Museum and
designed, constructed and painted many of the museum's
backdrops.
One of Darshan's most
interesting "non-beach" art experiences came
while living in the Gold Rush country of Northern
California. To attract tourism several small towns in the
area refashioned their Main Streets with Old West building
facades and storefronts. Darshan played an active role in
several of these communities. "I especially enjoyed
researching the historical signage and then painting
storefront banners to look as if they had weathered the
elements for a hundred years. With Cruisers I only have to
add fifty years of exposure to the elements -- however I
have the additional challenge of adding fifty years of
wear and tear by mankind behind the wheel!"
In 1990 Darshan's life took a fateful turn. By pure
happenstance (known locally as "Maui Magic") he
and Steve met and Cruiser Art was born. In many ways
Cruiser Art is the culmination of all that has come before
-- both my life on the beach and my life as an artist. In
every respect it is my proudest work." Darshan adds,
"My real gratification comes from knowing I have
offered an art form that people find fun and that evokes a
very real happy feeling. Cruiser Art is 'feel good' art.
Cruiser Art evokes a positive, happy response -- most
often an audible 'neat' or 'cool' or sometimes
'awesome!'"
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And Meet the Artist's Partner -
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Born
just six months and a hundred miles apart, Darshan Zenith
and Steve Rummel would not meet for nearly a half century.
Steve has lived in Hawaii for thirty-five years and brings
a successful business background to Cruiser Art. Having
founded and operated his own mortgage company in Honolulu,
Steve and family relocated to Maui in 1987. Steve and
Darshan chanced to meet a couple years later and their
combined excitement and love for Cruiser Art forged an
immediate bond between two very different personalities --
a bond that has grown more productive with each passing
year.
Steve relishes the business aspect of Cruiser Art,
including its very successful marketing operation.
"Obviously we have to earn a living. But doing the
things that allow Cruiser Art to be enjoyed by so many is
the real reward." Within Cruiser Art Steve serves as
the artist of the written word. He has written nearly
everything associated with Cruiser Art, including
'helping' the Cruisers recount their very popular Auto
Biographies.
Steve also created the
Cruiser Art website and serves as its webmaster. Knowing
nothing about computers and even less about building a web
site, Steve observes, "It seemed unimaginable not to
learn and to use this marvelous new medium called the
Internet to share Cruiser Art worldwide. Cruiser Art is
the joy of my working career and I want nothing more than
to continue working with Darshan to create more Cruiser
Art -- and then to bring these new editions to our rapidly
expanding global Cruiser Art audience."
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